My guest today is Joe De Sena. Joe was one of my first guests when I first started this episode 6 years ago. If you are a Spartan Racer, you might know Joe. He is the CEO of Spartan Race. The basis of his company is the foundation that we as humans cannot reach our potential until we have gone through a struggle or a test. It’s what he calls, purposeful suffering. 

Coming from a childhood where he had nowhere to learn, only his own,  and had to figure out how to make it. Joe believes his success came from his purposeful suffering philosophy. This is one of my favorite episodes, no doubt.

Joe shares about “Mental Toughness for Families – 10 Rules for Resilience”, his new book and we talk about some of those rules in this episode.

Full Episode / Joe de Sena Youtube Video

What You’ll Learn

8:55 Interview Begins

12:00 Joe’s Insanity
Joe shares a bit of what he does as his routine and how that craziness integrates into his family.

13:00 Math & Mandarin
Joe talks about a family practice of speaking mandarin. He got got his kids to watch all the TV they wanted, only if it was in mandarin.

21:16 Joe’s Gifts
Joe De Sena shows off his gifts from Spartan Racers all across the world!

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